An entrepreneurial and dynamic manager with vast experience in product management, digital marketing, and traditional marketing to facilitate the development of great products and features, drive adoption and growth, and generate revenue. Adept at developing an overall product strategy and digital marketing strategy to align with organizational requirements and goals. Strong knowledge of agile software development based on my product owner experience in the agile software development process for numerous projects of 27 financial Institutions.
Familiar with establishing product metrics and marketing campaign metrics to effectively monitor, track, and report on product and marketing campaign performance. Capable of planning and overseeing all digital marketing activities such as mobile, video, online display and search marketing, social media marketing, and analytics (web and mobile).
- Product Management
- Agile Software Development
- Mobile Banking and Payments
- Product Marketing
- Digital and Mobile Marketing
- Mobile Product Development
- Analytics
- Brand Management
- Team Leadership
PROFESSIONAL EXPERIENCE
INTERSWITCH LIMITED
Head, Mobile Financial Services (Product Management and Marketing) (Apr 2018 - Present)
Responsible for the product visioning and strategy, product management, product marketing, and growth of Interswitch's Mobile Financial Service products, which includes but not limited to Mobile Banking and USSD Payments. I'm also responsible for user experience, product design, and product development.
In this role, I