Application

Richard from Nigeria applies for Blue Card Germany

Professional services managers not elsewhere classified

Personal data:

For personal data please contact us
with the following Applicants-ID: 16837

Profession:

Name of profession: Professional services managers not elsewhere classified Name of latest business sector: Financial Services - Fintech Latest occupation/title: Head, Mobile Financial Services (Product and Marketing Management) Latest main activities: Responsible for the product visioning and strategy, product management, product marketing, and growth of Interswitch's Mobile Financial Service products which includes but not limited to Mobile Banking and USSD Payments. I'm also responsible for user

Education:

Completed education: bachelor Title or Qualification: B.sc Computer Science Specialisation: Additional trainings: Digital Marketing Institute Ireland: Post Graduate Diploma in Digital Marketing

Preferred countries:

1. Preferred country | region / city: Germany | 2. Preferred country | region / city: United Kingdom | 3. Preferred country | region / city: France |

Language skills:

1. Language skills: english => excellent 2. Language skills: 3. Language skills: =>

Personal note /detailed application:

An entrepreneurial and dynamic manager with vast experience in product management, digital marketing, and traditional marketing to facilitate the development of great products and features, drive adoption and growth, and generate revenue. Adept at developing an overall product strategy and digital marketing strategy to align with organizational requirements and goals. Strong knowledge of agile software development based on my product owner experience in the agile software development process for numerous projects of 27 financial Institutions.

Familiar with establishing product metrics and marketing campaign metrics to effectively monitor, track, and report on product and marketing campaign performance. Capable of planning and overseeing all digital marketing activities such as mobile, video, online display and search marketing, social media marketing, and analytics (web and mobile).

- Product Management
- Agile Software Development
- Mobile Banking and Payments
- Product Marketing
- Digital and Mobile Marketing
- Mobile Product Development
- Analytics
- Brand Management
- Team Leadership

PROFESSIONAL EXPERIENCE


INTERSWITCH LIMITED
Head, Mobile Financial Services (Product Management and Marketing) (Apr 2018 - Present)
Responsible for the product visioning and strategy, product management, product marketing, and growth of Interswitch's Mobile Financial Service products, which includes but not limited to Mobile Banking and USSD Payments. I'm also responsible for user experience, product design, and product development.

In this role, I…
- Own the problem space. Knowing the who, what and why behind what we’re building and be able to communicate that to internal stakeholders
- Know the market. Conduct and present market research and competitor analysis to the rest of the product team and other stakeholders.
- Validate hypotheses. Meet with customers and internal stakeholders to better understand customer pain points and use cases, and to test whether solutions are on track.
- Advocate for customers. Write User Stories, Product Requirement Documents, and prioritize the backlog to focus on the most important problems first. Represent the customer during internal discussions with the team.
- Work with a diversified product design and engineering team in Nigeria, Germany, India, Ukraine, Belarus, and Russia.
- Prepare a product for launch, Launch it, Oversee its Product Marketing, and Measure Progress. Review product analytics and usage to measure the impact of changes and to identify opportunities to improve.
Mobile Banking Products under my purview are GT Bank (Not GT World), First Mobile, FCMB MobilePlus, Stanbic IBTC, Diamond Mobile, Access Bank plc, HB Padie, Polaris Mobile Banking, Zenith Bank Mobile App, a couple of insurance companies, microfinance banks, and financial institutions in Ghana, Malawi, and other African Countries – 27 financial Institutions owning 37 apps.

INTERSWITCH LIMITED
Brand Manager – Quickteller, Quickteller Paypoint, and Interswitch Digital (Feb 2017 – Mar 2018)
- Deliver assigned channel growth and targeted initiatives (inclusive of Partner Marketing).
- Drive the digital marketing strategy, planning, and implementation with the sole objective of driving acquisition, transaction, and retention across all digital channels using the RACE (Reach, Act - InterACT, Convert, and Engage) model, for the three businesses (Quickteller, Quickteller Paypoint, and Interswitch Digital).
- Support the origination, development, management and implementation of marketing strategies and initiatives geared towards optimizing the full economic potential of Quickteller, Quickteller Paypoint, and Interswitch Digital.
- Support the ideation, development and execution of initiatives geared towards driving identified market segments to find, use, love, and refer Quickteller (and the respective portfolio offerings, including Paypoint).
- Participate actively in the creative process to help unlock core marketing channels, ensuring all creative is available, effective, on-message and on-brand.
- Interface with Creative, PR, Events management and Media Agencies (Digital & Traditional) towards the delivery of identified brand-related tasks.
- Provide adequate tracking and generate performance reports on assigned projects.
- Contribute actively to Business Intelligence (research on global and local best practices).


INTERSWITCH LIMITED
Integrated Media Manager – Traditional and Digital (Aug 2014 – Jan 2017)
- Responsible for driving media strategy and execution through both traditional and digital advertising for the Interswitch Masterbrand, Verve, Quickteller, Quickteller Paypoint, and Interswitch Digital.
- Initiate the development and implementation of an optimal media management system while managing the process for campaigns going live on media channels.
- Consistently increase profitability and market share through collaboration with the different brand teams.
- Oversee digital strategy, social marketing, search marketing, content marketing, digital advertising, mobile marketing, and web analytics with the view of driving acquisition and usage of the digital products.
- Launch integrated media campaigns for Interswitch Masterbrand, Verve, Quickteller, Quickteller Paypoint, and Interswitch Digital utilizing all media channel avenues.
- Responsible for reviewing and exploring new technologies in the integrated marketing communication landscape to find better ways to effectively deliver marketing and business objectives
- Derive effective customer engagement and service by implementing Hootsuite to delight customers and expand the brand's awareness on social media.
Achievements
• Actively drove acquisition for Quickteller mini, Quickteller, and Quickteller Paypoint.
• Media activities improved AD awareness, TOMA, and overall awareness for the brand.
• Drove social customer service in the company working with the customer service unit.
• Drove media buying efficiency via valuable negotiations.

MEDIA FUSE – DENTSU AEGIS NETWORK
Digital Media Manager (Apr 2014 – Aug 2014)
- Oversaw the foundation of the digital department, which evolved to become Isobar’s (global digital agency) business unit in Nigeria.
- Managed all digital media activities encompassing both performance and social media.
- Exhibited subject matter expertise for clients including Nokia, P&G, MasterCard, and Total.

CARAT MEDIA PERSPECTIVES
Senior Digital Executive (Apr 2012 – Mar 2014)
- Managed all facets of digital media marketing and communications services for multiple brands through the development and execution of targeted campaigns and initiatives.
- Established content management strategy and system to transition objectives via the sphere of social media.
- Coordinated media buying, budget management, campaign monitoring, reporting, and optimization of processes.
- Represented brands including Nokia, MTN, P&G, and Derica.
- Successfully launched the Gillette Blue 3 brand on digital by acquiring a premium sponsorship cost at 22% of the value of the inventory; resulted in increased brand exposure and market awareness.

Media Executive (Feb 2010 – Apr 2012)
- Developed and implemented strategic plans aligned with client requirements to facilitate media exposure.
- Spearheaded campaigns for brands such as Hennessy, Nokia, Bolous, Nigerian Breweries Corporate, and Porsche.
- Served a key role in the success of the Nokia Asha Qwerty Campaign in 2012; supported through media advertising, the stimulation of an increase in sales and business growth for Hennessy during 2010 and 2011.


PREVIOUS PROFESSIONAL EXPERIENCE

- TROYKA HOLDINGS – Integrated Marketing Communications Management Trainee (Feb 2009 – Jan 2010)


EDUCATION, CERTIFICATIONS & TRAINING

Education
1) Postgraduate Diploma: Digital Marketing – Digital Marketing Institute, Ireland (2019) – https://www.credential.net/bymhhm5q
2) Bachelor of Science: Computer Science – University of Abuja, Gwagwalada, FCT (2006)

Certifications & Training:
- Kellogg Executive Education Certificate, Digital Marketing Strategies (May, 2020) – https://execedcertificate.kellogg.northwestern.edu/80c7e53f-51dd-476f-a113-53824246cbcc,
- Product School Certificate, Product Leadership (April, 2020) – https://certificate.productschool.com/5898a14e-ce6b-4e4e-af1e-a8cf7ee0c83b, Product School
- Certificate, Product Management (Jan, 2019) - https://certificate.productschool.com/176f6d6d-9b16-4c81-a2d3-4073c3245a1a
- Product School Certificate, UX Design for Managers (Nov, 2019) – https://certificate.productschool.com/6bce1de8-6968-4346-a68d-8cfe7ab7b126#.Xb2FRJ4wz6k.linkedin
- Product Focus Certified Product Manager (2018)
- Lean Six Sigma Green Belt Certification (2017)
- Lean Six Sigma Yellow Belt Certification (2016)
- Digital Marketing (CIM Continuing Professional Development, 2016)
- Hootsuite Certified Professional (2015)
- Digital Marketing Strategy (Smart Insights, 2015)
- Integrated Communications Planning (Carat, 2014)
- Google Digital Analytics Fundamentals (2013)
- Google Adwords Certified Professional (2013)
 

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